Clothes producer vs latest trends in online fashion industry.

The online fashion market has been rapidly developing for years. Even the coronavirus pandemic did not prevent it from conquering new spaces and attracting new customers who are becoming more and more eager to purchase clothes over the Internet. The virtual space is therefore a verification area for many entities. Many clothing manufacturers or brands should check whether they can improve their sales results and build a greater recognition of their company among consumers by betting on this channel.

How can e-commerce help in reaching customers? What is currently changing in online apparel sales?

The online fashion industry – trends and statistics

The fashion industry is breaking records. Last year its value exceeded 760 billion dollars worldwide. As we read in the data collected by the Statista service, this year more than half of all clothing sales will take place via the Internet – even despite the economic slowdown caused by the pandemic and the geopolitical situation in our region.

Therefore, it is a huge opportunity for many Polish entities to spread their wings and introduce their products to international markets. It is no surprise that a large group of local brands invests in online stores in order to reach new customers and expand their stores with fashionable and modern clothing.

e-Commerce and clothes producer – possible benefits

Why does e-commerce work well in the fashion industry? Obviously, the main thing is a larger sales reach. You do not have to limit yourself to a neighborhood, district, or city. The Internet opens up much wider horizons for vendors. They can offer their goods to consumers from all over the world without any obstacles. The web connects people and opens them to the world even more. To a large extent, the online distribution of clothes and shoes is international – conducted conveniently and easily (both for the buyer and the seller).

Using an online sales and promotion channel for fashion companies makes it easier to reach customers as well as stores and wholesalers, which is popular among clothing manufacturers. This is how new business contacts and cross-border supply chains are built.

After all, the presence of a brand in the online world helps create more lasting relationships with customers. This way you can identify changes in trends and respond to consumer needs more efficiently. This gives you a chance to stay ahead of the competition, as long as you take care of perfecting the logistics in your company beforehand.

Apparel manufacturing – the challenges of online sales

However, simply recognizing the market changes is not a competitive advantage. You should still make changes to your product line in order to meet the needs of private and business consumers in the best way possible.

How can this be achieved? You should consider working with polish companies. Local entities, such as Strus Wear, are equipped with modern machinery, which allows them to carry out various design and sewing orders in express time. The ordering party gains more control and can participate in the process to make sure that the specific product fully meets their customers’ expectations. Communication with such an entity is also easier and more convenient, which streamlines order changes or allows for quicker response to new trends on the market. Therefore, it is an effective way to stay ahead of your competitors, especially when you choose to cooperate with the best.

Strus Wear – professional clothes producer

Strus Wear is a clothing manufacturer with years of experience, focused on building lasting relationships with customers. Clients can design their own garments or use ready-made designs available in the most fashionable colors and cuts of the current season. At Strus Wear we produce patterns tailored to customer’s recommendations and if none of them are a good fit, we can suggest patterns available in our database. We work in a way which ensures that the customer is 100% satisfied with the final result. 

We constantly keep up with the trends and care about the quality of each piece of merchandise to meet the growing expectations of our customers and actively shape the fashion market, not only in the online space, but also on the streets of Poland, the Netherlands, Belgium, and other countries.