Reduction of production costs in the fashion industry - how to achieve it?

The fashion industry is developing rapidly. More and more entities want to find their place on the market and get ahead of their rivals on the way to customers’ vast closets. In order to do so, one needs a good strategy and optimization of costs related to production and distribution.

What is the best way to do it? You can entrust the professional management of clothing production to our company, Strus Wear.

Fashion industry growth after the pandemic – what affects it and can production costs be reduced?

The pandemic period was not very favorable for the fashion industry. The 2020 data collected by the Admitad Affiliate network clearly shows that it declined by 9%. However, after a temporary deceleration, came a chance for intense growth. In the entire year of 2021, the value of online transactions in the fashion industry increased by 73%.

What influenced the renewed growth of the fashion sector? The primary factor was the gradual removal of restrictions placed on the industry. Companies were able to return to their standard activities, and the flow of goods in supply chains (especially global ones) slowly began to stabilize.

On the other hand, many consumers postponed their clothing purchases during the pandemic. They gave up, for example, elegant clothing, previously worn to work, social gatherings, the theater, etc., since it was not that necessary during the widespread lockdown. Everything changed with the gradual defrosting of the economy. Now, in 2022, customers are looking for new clothes again and owners of clothing brands and stores are doing their best to provide them with a wide assortment that suits different needs.

Optimizing more than just production costs in the fashion industry – what can be done?

The fashion industry is expected to continue growing in the coming months. This presents an opportunity for European entities to make substantial profits, provided that they build a good strategy and optimize their garment manufacturing expenses.

What can be done? Paradoxically, in many situations, lower costs can be achieved by moving production to the European market, where you can receive a professional and comprehensive production service, just like at Strus Wear.

What are the benefits of this? First of all, it significantly reduces costs related to transport and all customs and tax fees, which arise when importing goods from distant Asia. Deliveries in Europe are not affected by many fees. At Strus Wear we use dedicated transport, which delivers products even in 24 hours.

Operating on the European market also translates into faster delivery and less risk of downtime or warehouse shortages. You can respond more flexibly to changing consumer needs.

Another way to cut costs in clothing production is to order smaller batches of merchandise. At Strus Wear we are willing to execute 500 orders of 100/200 items. This translates into less money spent on merchandise and increases the chance to introduce a greater variety of products. This way, the brand does not have to freeze their money and wait for a larger batch to get sold. They can offer new products to consumers on a regular basis.

Finally, cooperating with a local entity improves communication and increases transparency of operations. Air transport often takes 2 to 3 hours, which translates into the possibility of active participation in the production process and ongoing supervision of orders.

Strus Wear – a modern approach to fashion

At Strus Wear we rely on years of experience and modern technologies. We care about individual contact with each customer. This allows us to not only significantly reduce costs and streamline the process of clothing production, but also to improve the image of a company, or to gain a solid advantage over industry rivals. We are transparent in our operations; customers have full insight into the functioning of our company and the entire production process.

We encourage you to contact us and check how our specialists can improve production processes in your clothing companies. We offer professional production service for the fashion industry and, for regular customers, preferential conditions with deferred payments, which translates into greater financial stability of our trade partners. It is a highly effective way to gain trusted and satisfied customers for years to come.