The clothing industry is thriving. Even despite the coronavirus pandemic and the current geopolitical situation, this economic sector is still gaining new customers – in the traditional space and online in particular. Many people, dreaming of starting their own e-commerce business, decide to create their own clothing brand.
What can you do to increase your chance of success? What to follow and who to cooperate with? Do the brand owner and the garment producer have to be the same person? We will provide some tips below.
How to start your own clothing brand – an idea is the key to success
More than two thirds of Polish people declare that they shop online. It is therefore a huge space for business, including the clothing industry. Developing e-commerce brings a lot of benefits, which allow you to start your own clothing brand adventure in this space.
On one hand, the costs associated with running the business are reduced to a minimum (no need to own premises, costs associated with hiring staff, etc.). If you choose the right business model, you can also reduce expenses related to inventory and storage of products for sale.
The key to success, however, is still a good idea that will meet the expectations of customers and match their needs. The fashion industry trends can change like in a kaleidoscope.
Clothing brand and garment producer – the most important starting questions
Before you start developing a store for your own clothing brand, it is essential that you answer a few questions. The most important one concerns choosing a specific type of clothing you want to sell – should it be a line of teen, sport, or formal wear? It is equally important to think about your own motivation. What really makes you want to open a clothing store and invest in your own products? Many people see a gap in the market that they want to fill – either by providing innovative solutions or by improving existing designs.
The answers to these questions are crucial in subsequent business planning, marketing strategy, and selection of business partners to cooperate with.
Garment producer – who should you cooperate with?
Nowadays, you do not have to be an experienced tailor to create your own clothing line with a label bearing the logo of your own brand. All you need is to cooperate with a company that sews specific clothing models to order.
A manufacturer like that can create a collection based on the ideas received from the brand owner. Another solution is to use ready-made patterns and colors and just put a specific branding and decoration on them.
Choosing a company to work with depends on your individual needs and type of business. You can look for a company that sews specific types of clothes, focuses on high quality fabrics and ensures a perfect execution of each item. Many people also pay close attention to the MOQ, i.e. the minimum number of items to be ordered.
Strus Wear – garment producer for the demanding
Who should you cooperate with? It is best to bet on modern companies with experience, such as Strus Wear. While many brand owners rely on production in Asia, for unique designs and apparel as well as customized ideas, a better choice is to work with a European company.
Why? A garment producer such as Strus Wear focuses on high quality product and finish. The company owns modern equipment and hires experienced specialists, who are able to produce garments according to the given guidelines or carry out the whole creative process on behalf of the brand owner. Contact with designers and manufacturers is significantly simplified and the delivery time is short, which increases flexibility in sales planning and responding to market needs. Additionally, at Strus Wear the MOQ is significantly lower than when ordering from China. You can easily order as few as 200 pieces of a given design. This allows you to utilize your budget better and increase the variety of products in your store, without having to freeze huge capital.
Therefore, such cooperation is a way to effectively develop your own clothing company, offering attractive and personalized apparel that is likely to conquer the fashion world, not only on local markets.
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