The fashion industry all over the world is expanding intensively in the traditional space and in the online world. Although a huge part of this market is occupied by giants who deliver their products to most countries, there is still a lot of room for small and medium-sized entities who would like to start their adventure with providing customers with clothes sewn according to original ideas with their own label.
What choices are there for small businesses that want to make a name for themselves among the big brands? There are many options, especially if you find the right companies to work with. These can include local producers of private label clothing, such as Strus Wear.
Market giants versus niche companies – private label clothing manufacturers
Many people mainly associate the fashion industry with well-known, international brands. In this space, however, there is no shortage of room for small, alternative and unusual entities. After all, fashion trends change so quickly and new niches emerge on a weekly basis, so sometimes all you need is a good idea and an opportunity to develop the dream of your own clothing brand.
Many companies start their fashion adventure with an online store. There they sell clothes with their own labels, produced by manufacturers of private label clothing (e.g. from Poland or China). It is worth remembering that choosing the right entity to cooperate with may determine the further development of the company.
Private label clothing manufacturers – what is their job?
Producing clothes for private labels means producing clothes for specific entities – usually according to their own ideas, although there are also other models of cooperation. At Strus Wear, many companies willingly choose our reliable high-quality designs, on which their own prints and labels will later appear.
The brand pays to have the garments manufactured according to specifications and delivered to its warehouse. This model of operation is used by many global brands that do not have their own sewing facilities, but order all products according to prepared guidelines from external manufacturers.
Such a solution allows for strict control over the number of goods produced and stored in warehouses, which translates into better cost management in the company. In addition, clients have the ability to choose a manufacturer that fits best with their company philosophy and is able to carry out the order in accordance with the provided guidelines, which results in better quality of the final product.
Local cooperation or ordering from China – which is more profitable?
For large companies, orders are often fulfilled by private label apparel manufacturers from China. This significantly reduces the costs to optimize budgets and increase competitiveness on the global market. However, this model involves a long delivery time of the finished products to the warehouse as well as a high minimum order quantity. Therefore, such a solution usually works for really large batches of the same product.
The second solution, on the other hand, is to cooperate with modern local entities, such as Strus Wear. What can you gain from it? Opting for a manufacturer from Europe significantly simplifies communication and shortens the time needed for order execution. The delivery time between two cities in Europe is much shorter than in case of container transport via the New Silk Road from China. If necessary, you can go on location and see first-hand how the work is progressing.
Local production is also a chance to negotiate favorable conditions, including lowering the MOQ of each order, which reduces the risk of excessive funds freezing and liquidity loss, which is feared by every entrepreneur, not only at the beginning of their business journey.
Strus Wear, a modern private label clothing manufacturer for the demanding
Strus Wear is a company with extensive experience in producing private label garments for various entities in the Netherlands and Belgium, as well as other European countries. We rely on modern machinery and efficient communication to ensure the optimal quality of each product, labelled with our customers’ logo.
We prepare products according to the specifications provided by the customer. Our designers can also create custom designs based on the presented clothing ideas – all this to provide modern and original clothing of the highest quality, perfected down to the smallest detail.
Want to learn more? Contact our specialists today and see how we can help you start your own clothing brand that is likely to gain supporters not only in Poland.
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